Bing Continues To Grow

It has been a month since Microsoft debuted Bing against Google. As you can see from the table below, about 16.7% of the Internet users from the U.S. now uses Bing for search. Bing’s share of search result pages in the U.S. also climbed to 12.1%. And according to StatCounter, Bing has once again surpassed Yahoo! as the number two search engine provider in the U.S. Furthermore, according to Compete.com, Bing had over 49.5 million unique visitors and a total of 220 million page visits in June.

“It appears that Microsoft Bing has continued to generate interest from the market for the second consecutive week,” said Mike Hurt, comScore senior vice president. “These early data reflect a continued positive market reaction to Bing in the initial stages of its launch.” – comScore

During Bing’s initial launch, a lot of speculators and critics claimed that the spike in traffic was purely due to public interest & curiosity. Bing now appears to be a real competitor to the Google search monopoly. Bing is successful so far because it has the cashback program, it has twitter search results, a massive $100 million marketing budget, and the ability to retain new users.

More importantly, search results in Bing are great and are organized in a way where it is actually useful for the user. And for those of you who haven’t had the opportunity to try out Bing, here is a test for your search preference between Google, Yahoo, and Bing.