Archive for the ‘Bing Competition’ Category

Bing stays ahead of Google: adding Twitter to search results

Today, Bing introduces Twitter postings as part of its search results. When you search for these folks names in association with Twitter, you’ll see their latest Tweets come up in real time on Bing’s search results. It is a very strategic & intelligent move to add twitter postings as part of Bing’s search results…

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Bing Advertises On NYTimes, Google Powers Search

June 30, 2009, Bing advertises on NYTimes.com. As can be seen in the picture below, anyone visiting NYTimes.com will now see an ad for “Bing”. This seems like a very good decision because….

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Bing’s Traffic In Comparison To Google

Bing has obtained enormous publicity and attention since it first came out to the market. However, in comparison to Google….

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Google VS Bing: A report from the Catalyst Group

Here is a document from the Catalyst Group. It is a report summarizing the study performed on 12 individuals who were asked to use both Bing & Google.

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Compare your search: Bing vs Google vs Yahoo

A blind test to see which search engine you actually prefer in terms of search results. Whether it be Bing, Google, or Yahoo!

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Initial Market Response to Bing

Since Bing’s debut on June 1st, it received a lot of publicity and fanfare. According to comScore, Bing’s daily searcher penetration had reached to 16.7% between June 8, 2009 – June 12, 2009.

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Bing’s Commerical on The Daily Show

As part of Bing’s initial market rollout, Microsoft ran this ad on The Daily Show with Jon Stewart. This really shouldn’t surprise anyone because Microsoft has allocated approximately $80 to $100 million in radio, online, TV, and print advertisement in the United States for Bing’s debut launch into the search engine market.




At the time when this ad was aired, The Daily Show with Jon Stewart was averaging approximately 2 million viewers per night. What made this commercial unique is that it allowed the viewer to watch more of their favorite TV show, while still advertising their name.

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Steve Ballmer’s Interview on May 28 about Bing

Steve Ballmer’s interview at All Things Digital where he unveiled Bing for the first time.

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