This is an interview with Eric Gilmore, the Group Product Manager for the Bing platform and ecosystem. As Eric explains, Bing is evolving in a direction that is orientated and focused on how users conduct search, shopping, and perform certain daily tasks. This definitely true given that Bing recently added several new major features like BingTweets, Bing & Ping, & Bing Visual Search.
Erick Schonfeld (TechCrunch co-editor), Steven Levy (Wired Magazine), and Nick Wingfield (The Wall Street Journal) discusses the Microsoft/Yahoo search deal with Charlie Rose.
Microsoft CEO Steve Ballmer discusses the search agreement with Yahoo! and what it will mean to customers, advertisers and the industry. Yahoo! CEO Carol Bartz discusses the agreement and what it means to Yahoo! and its customers.
As part of Bing’s initial market rollout, Microsoft ran this ad on The Daily Show with Jon Stewart. This really shouldn’t surprise anyone because Microsoft has allocated approximately $80 to $100 million in radio, online, TV, and print advertisement in the United States for Bing’s debut launch into the search engine market.
At the time when this ad was aired, The Daily Show with Jon Stewart was averaging approximately 2 million viewers per night. What made this commercial unique is that it allowed the viewer to watch more of their favorite TV show, while still advertising their name.