Bing users more likely to click on ads

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Chitika Network released a report that Bing users are more likely to click an ad on your site than Google or Yahoo users.

Ad Click are by search engine

Impressions Clicks CTR % more clicks (Bing)
google 26,929,367 260,518 0.97% 55.11%
yahoo 3,157,648 39,008 1.24% 21.47%
bing 2,236,366 33,558 1.50%
total 32,323,381 333,084 1.03%




A higher clickthrough rate means higher revenue for web publishers. Therefore, it is essential that you become familiar with Bing Search Optimization Techniques in order to increase your web traffic from Bing.

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