Google VS Bing: A report from the Catalyst Group
« Previous Post | Next Post »Here is a document from the Catalyst Group. It is a report summarizing the study performed on 12 individuals who were asked to use both Bing & Google. This document does not reflect the actual Internet audience because 12 people cannot represent the entire Internet population.
Catalyst Group Bing V. Google Usability Study
Document Summary:
-Users prefer Bing’s better interface
-Bing attracted 150% more user viewing time to the ad space at the top of the search result
-Bing has better result organization
-People are familiar to Google
-People find the results they want faster on Bing
-Bing has a better search assistance
-The enhancements on Bing is not enough for them to convert to google
[...] During Bing’s initial launch, a lot of speculators and critics claimed that the spike in traffic was purely due to public interest & curiosity. Bing now appears to be a real competitor to the Google search monopoly. Bing is successful so far because it has the cashback program, it has twitter search results, a massive $100 million marketing budget, and the ability to retain new users. [...]