Search Engine Preference Based on Operating Systems
« Previous Post | Next Post »Chitika analyzed 163,211,927 searches – a sample of the Chitika network’s search data from July 30th through August 16th – based on operating systems.
| Search %: | Yahoo | Bing | AOL | Ask | Total | |
| Windows | 78.54% | 10.37% | 8.01% | 1.54% | 1.55% | 100% |
| Mac | 93.00% | 4.96% | 1.13% | 0.21% | 0.70% | 100% |
| Linux | 94.61% | 3.48% | 0.77% | 0.07% | 1.07% | 100% |
What they found was that Google is dominating search in every operating system platform. A notable trend is that Linux users have a greater tendency to use Google. 94.61% of all Linux search traffic was from Google, compared with 78.54% of Windows user searches. Bing in comparison, provides 8% of Windows searches and just 0.77% of Linux searches.
| Searches: | Yahoo | Bing | AOL | Ask | Total | |
| Windows | 112,199,369 | 14,813,601 | 11,436,551 | 2,205,492 | 2,210,334 | 142,865,347 |
| Mac | 16,952,430 | 903,707 | 206,384 | 38,073 | 127,905 | 18,228,499 |
| Linux | 1,110,534 | 40,830 | 9,044 | 791 | 12,562 | 1,173,761 |
This data shows that a lack of exposure to Microsoft products reduces Microsoft’s marketing efforts to attract new Bing users. Since Linux users tend to use open source programs & applications instead of a list of Microsoft products like MSN Messenger, Internet Explorer, & Microsoft Office. For example, a Linux user is more likely to use Firefox which has Google as the default Search Engine where as a Windows user has Internet Explorer as the default browser with Bing set as the default Search Engine.
