Posts Tagged ‘Bing Search’

Google, Bing & Yahoo! Search Data Overview

A closer examination at the search data for Google, Yahoo!, and Microsoft Bing reveals that Google dominates 65% of the U.S. search market. While at the same time, Yahoo and Microsoft combined sites produce 28% of the searches in the U.S. In terms of overall search users, Yahoo! and Microsoft has a 73.3% searcher penetration while Google has a 84.0% daily searcher penetration. Google on average generates 54.5 searches per month per internet user while Yahoo! and Microsoft produces 26.9 searches per person per month.

U.S. Search Market Overview for Top 3 Core Search Engines
June 2009
Total U.S. – Home/Work/University Locations
Source: comScore qSearch
  Searcher Penetration

Share of Searches Searches per Searcher
Total Core Search

100.0% 100.0% 70.5

Google Sites 84.0% 65.0% 54.5
Microsoft Sites + Yahoo! Sites(ombined) 73.3% 28.0% 26.9
Yahoo! Sites 56.5% 19.6% 24.5
Microsoft Sites 41.4% 8.4% 14.3
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IE Loses Market Share While Bing Stays Strong

At the current moment, IE (IE6+IE7+IE8) all together holds only 54.4% of the web browser market which is a 11.4% drop since March, 2009. The majority of that lost market share was captured by Firefox 3.0, which currently has 27.6% market share. While this was occurring, Bing has actually increased market penetration in both the U.S. and around the world.



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