Bing Grows Faster Than Google
Since Bing’s debut in July, it continues to gain market share slowly. In August, Bing gained 0.4% of the search market, to achieve 9.3% of total search query volumes in the U.S. In the same month, Google’s market shared dropped by one point to 64.6% while Yahoo’s market share remained unchanged at 19.3%.
In comparison to other major search engines, Bing showed a steady growth of nearly a half-point market share gain every month for the past three months. Bing grew faster than Google for the first time in August, with a 31.9% annual increase in search queries compared to 21.6% growth for Google and 16.8% for Yahoo.
It is worthwhile to mention that while Bing might be growing faster than Google, Google still dominates the U.S. search market with 64.6% and the combine market share of Yahoo! & Bing is only 28.6%.
U.S. Core Search Share, August 2009 (Source: comScore qSearch)
| 64.6% | -0.1% m/m | +1.3% y.y | |
| Yahoo | 19.3% | 0.0% m/m | -0.4% y/y |
| Microsoft | 9.3% | +0.4% m/m | +0.9% y/y |
| AOL | 3.0% | -0.01% m/m | -1.3% y/y |
| Ask | 3.9% | 0.03% m/m | -0.4% y/y |