As part of Bing’s initial market rollout, Microsoft ran this ad on The Daily Show with Jon Stewart. This really shouldn’t surprise anyone because Microsoft has allocated approximately $80 to $100 million in radio, online, TV, and print advertisement in the United States for Bing’s debut launch into the search engine market.

At the time when this ad was aired, The Daily Show with Jon Stewart was averaging approximately 2 million viewers per night. What made this commercial unique is that it allowed the viewer to watch more of their favorite TV show, while still advertising their name.