We took a closer look at the details for the 10-year search deal between Microsoft & Yahoo!, and we discovered that as part of the agreement at least 400 Yahoo! employees will transition to Microsoft. An additional 150 Yahoo! employees will assist with providing the “transition services” between Microsoft and Yahoo!.
Microsoft agrees to pay Yahoo! $150 million to cover the costs involved in the technology transition process. Microsoft will also make a $50 million annual payment to Yahoo! during the first three years to cover other technology transition costs.
Earlier today, a new search deal between Microsoft and Yahoo! was confirmed with the following press release. Here is the press release and the summary.
Ever since Bing replaced Windows Live Search, there have been a lot of questions about how Bing will impact advertiser campaigns & adCenter . For those of you who are unfamiliar with this subject, adCenter is Microsoft’s version of Google adSense.
As has been reported over the last week or so, Google is working on developing a web-based operating system, and making it available to users for FREE!! Its also been said that the new system might be ready as early as 2010….
Apparently, the Bing Travel service was disrupted earlier today, but Microsoft quickly brought it back to life. This is a good sign that Microsoft seems to be on top of things at the moment, however, some might suggest that backups (although they may be expensive) are essential for such services, and that Microsoft needs to consider that as an option…
As part of Bing’s initial market rollout, Microsoft ran this ad on The Daily Show with Jon Stewart. This really shouldn’t surprise anyone because Microsoft has allocated approximately $80 to $100 million in radio, online, TV, and print advertisement in the United States for Bing’s debut launch into the search engine market.
At the time when this ad was aired, The Daily Show with Jon Stewart was averaging approximately 2 million viewers per night. What made this commercial unique is that it allowed the viewer to watch more of their favorite TV show, while still advertising their name.