Google, Bing & Yahoo! Search Data Overview
A closer examination at the search data for Google, Yahoo!, and Microsoft Bing reveals that Google dominates 65% of the U.S. search market. While at the same time, Yahoo and Microsoft combined sites produce 28% of the searches in the U.S. In terms of overall search users, Yahoo! and Microsoft has a 73.3% searcher penetration while Google has a 84.0% daily searcher penetration. Google on average generates 54.5 searches per month per internet user while Yahoo! and Microsoft produces 26.9 searches per person per month.
|
U.S. Search Market Overview for Top 3 Core Search Engines June 2009 Total U.S. – Home/Work/University Locations Source: comScore qSearch |
|||
| Searcher Penetration | Share of Searches | Searches per Searcher | |
| Total Core Search | 100.0% | 100.0% | 70.5 |
| Google Sites | 84.0% | 65.0% | 54.5 |
| Microsoft Sites + Yahoo! Sites(ombined) | 73.3% | 28.0% | 26.9 |
| Yahoo! Sites | 56.5% | 19.6% | 24.5 |
| Microsoft Sites | 41.4% | 8.4% | 14.3 |
